Affordable gifts move fast. Shoppers decide in seconds, and a gift that looks good, is easy to understand and sits at an accessible price is far more likely to leave the shelf. That is the idea behind our gift kits.
What makes an affordable gift sell?
Three things: perceived value, presentation and clarity. A shopper should understand what is inside the box at a glance and feel it is worth more than it costs. We develop giftable, retail-ready products around key retail price points, with maximum perceived value, so they make great impulse buys and gifts for kids and adults alike.
Best-sellers that work at key price points
Vintage pails with wooden handles are among our best-sellers, along with window planters, self-watering jars and kids' kits. Small kits suit the till point, while larger ones work as a gift in their own right.
What sell-through can you expect?
Our ready-to-grow gift kits reach over 88% average sell-through within 90 days, based on 30 years of retail programs, with up to 36 months' shelf life. That long shelf life removes the pressure to discount at the end of a season.
How to merchandise affordable gifts
Keep them at eye level near the till or in a gift aisle, and group them by occasion rather than by product type. Our guide to gift kits at the counter goes into more detail.
How to order
Container-load supply with DDP delivery to your warehouse keeps costs clear. Our ordering guide explains minimum quantities, DDP and lead times, and you can request our catalog for full pricing.