Selling under your own brand doesn't have to mean starting from scratch. Most of our private label partners begin with an existing product in our catalog and adapt it from there. Here's how the process works, step by step.
Step 1: The brief
We start with a short conversation about your brand, your target price point and the retail context. A supermarket own-brand kit has different requirements from a boutique gift line, and that shapes the format, the packaging and even the plant varieties.
Step 2: Concept and sampling
From the brief, we put together concept options: packaging mockups, material choices, and product configurations. Once you've picked a direction, we produce physical samples so you can see and handle the actual kit before committing to volume.
Step 3: Production and quality control
Once samples are approved, we move into production. Every batch goes through the same seed testing and quality checks as our core range. Private label does not mean a lower standard: it means your branding on a product we already know performs.
Step 4: Packaging and compliance
We handle the documentation that comes with shipping living products internationally: phytosanitary certificates, seed analysis certificates, and any labeling requirements for your market. You focus on the brand; we handle the compliance.
Step 5: Delivery and launch
Finished kits ship DDP to your warehouse, ready to shelve. Because private label includes design and sampling phases, we recommend starting the conversation at least 6 months before your target launch date.
Have a brand and a category gap you want to fill? We're happy to talk through what's realistic for your timeline and volume.